Content Marketing

and why it matters.

Content Marketing

With traditional marketing becoming a thing of the past, marketers are now moving forward to a new way of thinking, and that is through content marketing. No longer is it just about pitching your product or your service to your audience. Now, the art lies in creating relevant information to your target audience that will equally cater to their needs and wants. Big named, well-known brands like John Deere, Microsoft, and P&G, have all used a content marketing strategy. However, it is just as ideal for small companies as well. Why? Because it works! Integralead's system aids marketers and business enterprises in creating the most effective content marketing strategy approach.

the importance of content

Simply put, content marketing is a technique used to generate and distribute constant and relevant content that will undeniably attract your desired audience of choice and boost traffic to your site and ultimately create growing profits. This content is considered valuable because it differs from that of what is typically produced in a regular advertisement or marketing campaign. The content becomes useful when it is inquired and consumed by its searchers. What good is having content pages if no one has any desire to see it and it goes unread?

what your content can accomplish

Content marketing is needed to persuade a potential prospect to buy your company’s product or service or even create an interest. Usually, content marketing is the starting point of any buying cycle that ultimately persuades your audience to buy. For example, causing awareness of the customers’ needs and wants is the first approach to delivering the information or content that they didn’t even know that they needed. Secondly, after the client is aware of their needs, the research will encourage them to learn more about the product or service. After they consider the information given to them, it is then compared with other competitors or vendors present in the marketplace. And finally is the client’s decision to decide whether to buy your product or not. This lengthy process can only reward and benefit the company if the right content marketing strategy is executed.

Main factors in good content

Every content marketing strategy is based on three main factors which result in great benefits for a company:

better customers stronger brand loyalty

Having great information available for your users to read will entice them to build loyalty and commitment towards your product or service.

savings in costs

Creating a strong content strategy early on is proven to be a cost effective strategy for the business.

higher chances of increased sales

With more interested traffic landing on your website, there is a greater chance for an increase in future profits.

Integralead Expertise

Integralead expertise ranges in different forms of content marketing strategies. Some of the main ones include web pages, infographics, and videos, which have been a very modern way of creating content. According to a 2020 Marketing statistical report, infographics were liked and shared more on popular social media networks three times faster than traditional forms of content.

It has seen the largest increase in content usage from 2015 to 2016, with a 50 to 58% increase within the year. Podcasts have shown great promise and have recently taken a preferred choice of producing content for a particular group of audience best suited for the product.

The importance of content marketing cannot be any more stressed because think about it, the average person tends to remember 20% of what they hear, 30% of what they see but 70% of what they both hear and see. Ultimately, we receive information effectively this way. Integralead indeed strives to acknowledge the newest content marketing trends to suit their client’s goals and prospects.


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