PPC, or Pay-Per-Click, is a marketing tool that allows companies to obtain traffic or views due to a strategically placed advertisement where each ad click amounts to the advertiser's money. In most cases, search engine advertising is the most common form of PPC. It allows the advertisers to render sponsor links that appear when specific business-related keywords are used.
A lot of effort goes into creating a sound PPC campaign. Integralead succeeds by using different ways, such as identifying and crafting the right keywords or proper ad text and using those keywords according to advertisement groups or PPC landing pages with a clear call-for-action mission to ensure high optimization. Ads are then rated on a quality score to determine their performance. Based on a good score, search engines would reward the advertisers accordingly for more ad clicks. However, things begin to get more interesting when social media enters the mix.