Local Search SEO
and why it matters.
SEO - Local Search
The process of getting organic traffic through natural search results on search engines is usually a technical task that many companies struggle with. Yet, many of them strive actively to achieve the best and most effective SEO marketing strategy.
Unfortunately, very few succeed. Integralead wishes to address these problems that marketers face by finding the right SEO campaign customized to one's company's personal taste.
Local Search Engine Optimization
Local SEO focuses on a geographical area while standard SEO programs focus mostly on the website.
Local SEO is the practice of building signals of relevance around a specific product or service in a particular geographic location.
This helps in both the organic rankings and the maps pack, giving a business additional opportunity to show up in the search results.
The key here is geographic location. We try and help clients understand the concept of ‘owning your home first’ before you start exploring other areas. What we mean by that is statistically, it is easier to rank locally in the city you do business in versus another city across the way.
Example, if you are a pool service company in Surprise Arizona that is looking to improve your rankings online, it would be easier to rank in Surprise, AZ versus Phoenix, AZ. There may be more search volume in Phoenix as a major city, but you are more likely to rank in Peoria due to your address.
As time goes on and Google finds you more trustworthy and an authority in Peoria for a various search terms, then you can start expanding out to surrounding geographies.
What do we do differently for local SEO?
The task items for Local SEO versus Organic or National SEO are slightly different. We mostly focus on adding GEO tags on to keywords like “Real Estate Broker, Mesa AZ”. This is providing Google and the major search engines with a geography signal for a specific area. The idea there is that we are telling Google that we are a local Real Estate Broker in Mesa, AZ. When you tag your links and content like this, again, in theory you become the trusted resource for these things in the eyes of the major search engines thus appearing higher in the search engines. Now that was an oversimplification but hopefully that gives you a better idea.
Understanding The Basics Of SEO
SEO, or Search Engine Optimization, is a marketing tool that manages the quality and quantity of the traffic going to one's website. The idea is to understand how utilizing the right SEO techniques can equate to a successful strategy that benefits your company, and this is done by focusing on the:
quantity of traffic
This is about determining and directing the right amount of people to the website by means of search engine results. The more traffic there is the better. The 'law of averages' will work in your favor.
Organic traffic is only created when the company doesn't have to pay for it. At this point, it is said that traffic will naturally be generated as target customer interests increase.
quality of traffic
This focuses on attracting the right type of people or your desired target audience to our website because they are interested in your company's brand, product or service.
Integralead aims to find and perfect a company's SEO strategy by assessing its products and services, researching its strengths and weaknesses, collecting this valuable data, and formulating it into a 'tailor-made' plan catered for your company only.
On Page and Off page SEO
Integralead also further examines On Page SEO and Off Page SEO as the critical points of a strong SEO systematic approach. On Page SEO focuses on using tactics like keywords, tags, meta description, and copy content done on one’s website. Such techniques are used to determine your company’s positioning in search ranking, predicting the overall page performance, content quality, and structure.
The need for keywords
Keyword Optimization is one of the pivotal factors for On Page SEO because the one thing that a company does not wish to lose focus on is what its audience is typing or searching for. For example, using long-tailed keywords could be a better search pattern tool that copes with today’s internet traffic users.
Off Page SEO refers to the page ranking schematics that occur off one’s website. For example, SEO tools used for this include the most common promotional methods like social media. Social posts are often a popular way of generating more clicks and help boost traffic to the website.
For example, content shared on Google + is immediately identified, structured, and circulated accordingly. Another SEO tool is backlinks and this looks at how other websites can link one’s content through different domains to boost their ranking. Website owners can do such ways through guest blogging or by acquiring contacts with others in the field.
Simply put, On page SEO and Off Page SEO and depending on one’s ranking, can determine what a company ranks for and how well it can be ranked, as seen in the table below:
Credit to: Digital Third Coast
Integralead is a system that wants to help businesses reach their ultimate marketing goals that would otherwise be too difficult to acquire on their own. It is more than just creating a new SEO strategy or studying competitors; but about attending to the client’s unique concerns, re-evaluate their stance in the market and see how they can rise over the competition.
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