National Search SEO
and why it matters.
SEO - National Search
The process of getting organic traffic through natural search results on search engines is usually a technical task that many companies struggle with. Yet, many of them strive actively to achieve the best and most effective SEO marketing strategy.
Unfortunately, very few succeed. Integralead wishes to address these problems that marketers face by finding the right SEO campaign customized to one's company's personal taste.
National Search Engine Optimization
Are you looking to have your products or services found at a regional or national level? Believe it or not, it isn’t as hard as it sounds. The difference between a Local SEO strategy and a National SEO strategy is time (and a few other things)… Our National SEO strategies do have a few key differences, however the main consideration for clients is time. While Local SEO strategies can produce results in 60 – 90 days, a National SEO campaign normally takes 120 – 180 days. The reason is competition.
The goal with a National SEO strategy is to convince Google and the major search engines that you are a trusted brand and worthy of the 1st page. The challenge is that there are probably a few others out there trying to do the same thing. So how do we get a client there?
For National SEO Campaigns, we focus on more advanced techniques like keyword mapping and strategy, advanced on-site and off-site content strategy, more authoritative link building, and a focused technical strategy to establish a national presence. The key to success with a National SEO campaign is to understand the product and/or service and the target demographic. This way we can establish the proper keywords to target with the highest search volume.
Let us help you reach your target customer audience
Whether you are looking for a local, national, or international SEO services, Integralead can manage all aspects of your SEO strategy to help you reach your target audience and grow your business. With technical, on page, and off page SEO strategies, our tested & proven techniques keep our clients busy with the results they want.
Understanding The Basics Of SEO
SEO, or Search Engine Optimization, is a marketing tool that manages the quality and quantity of the traffic going to one's website. The idea is to understand how utilizing the right SEO techniques can equate to a successful strategy that benefits your company, and this is done by focusing on the:
quantity of traffic
This is about determining and directing the right amount of people to the website by means of search engine results. The more traffic there is the better. The 'law of averages' will work in your favor.
Organic traffic is only created when the company doesn't have to pay for it. At this point, it is said that traffic will naturally be generated as target customer interests increase.
quality of traffic
This focuses on attracting the right type of people or your desired target audience to our website because they are interested in your company's brand, product or service.
Integralead aims to find and perfect a company's SEO strategy by assessing its products and services, researching its strengths and weaknesses, collecting this valuable data, and formulating it into a 'tailor-made' plan catered for your company only.
On Page and Off page SEO
Integralead also further examines On Page SEO and Off Page SEO as the critical points of a strong SEO systematic approach. On Page SEO focuses on using tactics like keywords, tags, meta description, and copy content done on one’s website. Such techniques are used to determine your company’s positioning in search ranking, predicting the overall page performance, content quality, and structure.
The need for keywords
Keyword Optimization is one of the pivotal factors for On Page SEO because the one thing that a company does not wish to lose focus on is what its audience is typing or searching for. For example, using long-tailed keywords could be a better search pattern tool that copes with today’s internet traffic users.
Off Page SEO refers to the page ranking schematics that occur off one’s website. For example, SEO tools used for this include the most common promotional methods like social media. Social posts are often a popular way of generating more clicks and help boost traffic to the website.
For example, content shared on Google + is immediately identified, structured, and circulated accordingly. Another SEO tool is backlinks and this looks at how other websites can link one’s content through different domains to boost their ranking. Website owners can do such ways through guest blogging or by acquiring contacts with others in the field.
Simply put, On page SEO and Off Page SEO and depending on one’s ranking, can determine what a company ranks for and how well it can be ranked, as seen in the table below:
Credit to: Digital Third Coast
Integralead is a system that wants to help businesses reach their ultimate marketing goals that would otherwise be too difficult to acquire on their own. It is more than just creating a new SEO strategy or studying competitors; but about attending to the client’s unique concerns, re-evaluate their stance in the market and see how they can rise over the competition.
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